We’re not afraid to push the boundaries on what’s been done and thinking outside the box is just what the real estate industry requires.
Discover who we are before you engage our services. 9 years. $2.5B in annual sales. Success leaves clues.
Since 2017, WHITEFOX has redefined real estate with bold marketing, in-house social media expertise, and a trademarked tone of voice — driving $2.5B in property sales annually and delivering memorable results for every client.
As specialists in luxury and lifestyle assets, we’ve successfully sold homes through 21 offices across Australia, New Zealand and the UAE. Our unique position as the only non-franchised, privately owned boutique in Australia, New Zealand and the UAE allows our entire team to connect with buyers and vendors locally and internationally. Priding ourselves on exceptional communication and by utilising a global reach, we’re well-equipped to meet our clients' needs.
"It wasn’t just about being different, it was about being smarter. As a result, we’ve elevated property to a place we never thought possible. And it feels like we’re still just getting started."
Marty Fox, CEO
2017
Launched WHITEFOX
South Melb Office launched
Sold Lleyton Hewitt Penthouse
2018
Stonnington Office launched & Event
Transacted $19M on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’
2019
First transaction on the Mornington Peninsula
First ‘Off The Plan’ project video
Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project
2020
WHITEFOX x City of Stonnington
Commenced WHITEFOX x “The Block” partnership
2021
Founded WHITEFOX Advocacy
Brighton office opened
Appointment of Leadership Group
2022
Red Hill office opened
Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference
2023
2 x New Zealand offices launched in Auckland and Queenstown
Kate Fairmaid first international Sales Director
Marty permanent judge on ‘The Block’
2024
Perth office launched with 20+ staff
Adelaide office opened
Brisbane & Gold Coast office opened
Northside office opened Wanaka Office
2025
Christchurch office opened
Applecross Office Opened
Manly Office Opened
Dubai Office Opened
2017
Launched WHITEFOX
South Melb Office launched
Sold Lleyton Hewitt Penthouse
2018
Stonnington Office launched & Event
Transacted $19M on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’
2019
First transaction on the Mornington Peninsula
First ‘Off The Plan’ project video
Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project
2020
WHITEFOX x City of Stonnington
Commenced WHITEFOX x “The Block” partnership
2021
Founded WHITEFOX Advocacy
Brighton office opened
Appointment of Leadership Group
2022
Red Hill office opened
Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference
2023
2 x New Zealand offices launched in Auckland and Queenstown
Kate Fairmaid first international Sales Director
Marty permanent judge on ‘The Block’
2024
Perth office launched with 20+ staff
Adelaide office opened
Brisbane & Gold Coast office opened
Northside office opened Wanaka Office
2025
Christchurch office opened
Applecross Office Opened
Manly Office Opened
Dubai Office Opened
Our future is taking us global. It started here.
Across New Zealand, WHITEFOX established a strong foothold in Auckland and Queenstown before expanding into Christchurch and Wanaka. Leading the way down south, Kate Fairmaid has built a reputation for precision and performance, elevating the brand’s presence across the region.
Meanwhile, in Christchurch, Tom Hardy continues to grow WHITEFOX’s influence with a focus on detail and delivery, while in Auckland, Reuben Payne drives momentum in the city’s luxury market — cementing WHITEFOX as a defining force across both islands.
$2.5B
Annually.
115
Agents
142
Total Staff
Selected Press
